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Where should the next dollar actually go?

The relevant comparison is rarely whether an investment creates value in isolation, but whether it creates more value than the alternatives competing for the same resource.

2 min read Author: KeynesMoore

Where Should the Next Dollar Actually Go?

An investment can create value and still be the wrong use of capital. The relevant decision is marginal: which available action produces the greatest risk-adjusted increase in long-term value after funding, talent and management attention are constrained? Evaluating each proposal against zero allows several acceptable projects to displace one exceptional project.

Place alternatives on a common economic basis. Use incremental cash flows, full implementation and maintenance cost, working capital, failure scenarios, timing and residual value. Remove overhead allocations that do not change, but include scarce capacity consumed elsewhere. Separate value created by the project from financing effects so business attractiveness is not confused with an unusually cheap source of funds.

Compare the shape of returns, not one point estimate. A moderate expected value with early evidence and reversible stages may dominate a higher forecast requiring an irreversible commitment. Include strategic options only when a later decision, trigger and plausible payoff can be identified. �Capability building� without a route to use is a cost, not an unmeasured benefit.

Construct marginal capital curves across maintenance, resilience, growth, acquisition and return of capital. Fund mandatory safety and continuity needs explicitly rather than hiding them inside hurdle rates. Then allocate by expected value per unit of the binding constraint and test the portfolio under common downside scenarios. The last approved project sets the opportunity cost.

Reopen allocation as evidence changes. Release capital in stages, define proof required for the next tranche and stop projects whose forward return falls below the best alternative. OECD governance principles place strategy, major capital expenditure, acquisitions and divestitures within board oversight. Capital discipline is continuous comparison, not an annual contest between persuasive business cases.

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